If you've been shopping for nipple covers in the last couple of years, you've seen CAKES Body. They went viral, landed a Shark Tank deal, and built one of the most recognizable names in the category. We make Sticky Boobs, so read this comparison knowing exactly who wrote it — and know that every claim about CAKES below comes from their own site or their Shark Tank appearance, checked in July 2026, with prices rechecked in October 2026. No made-up numbers, no cheap shots.
The Bottom Line
CAKES Body is the bigger, better-known brand, and their non-adhesive "grippy" covers are a genuinely good product — especially their (+) size, made for DDD cups and up. Their nipple covers run $33 a pair on their site at the time of writing. Item for item, the prices are close on covers and bras: our adhesive and non-adhesive covers are $35 a pair ($2 more than CAKES), and our reusable clasp sticky bra is $45 (about even with their $46 Cleavage Bra). Boob tape is where we're clearly cheaper, at $30 versus $48 for CAKES Tape. Where we pull ahead is wear life and the full kit: our adhesive covers are made for around 50 wears (about $0.70 a wear), and The Ultimate Bundle is $65 for all four products. If you want the famous name or you're a DDD+ cup, CAKES is a strong pick. If you want the whole toolkit for less from a smaller women-owned company, that's us.
What CAKES Body Gets Right
Credit where it's due. CAKES appeared on Shark Tank in season 15 and walked away with a $300,000 deal for 10% with Emma Grede — the sisters behind the brand turned down a royalty offer from Kevin O'Leary to do it. Their signature idea is a non-adhesive cover: 100% silicone that stays put with body heat and grip rather than glue, which they describe as "grippy, not sticky." That's a real advantage for sensitive skin, and the covers are dermatologist tested.
Their sizing is thoughtful, too. Covers come in three sizes — Itty Bitty (AA–A), OG (B–DD), and a (+) size for DDD and up — in three shades each. Beyond covers, their lineup at the time of writing includes Sticky CAKES adhesive circles and triangles ($33), CAKES Tape ($48), and a Cleavage Bra ($46).
Where Sticky Boobs Differs
Our line runs $30–$45 per item, against $33–$48 for CAKES' covers, Cleavage Bra, and tape — or $65 for all four of ours together. The overlap looks like this:
- The Original Sticky Boobs — $35 adhesive silicone covers in 3 shades and 3 sizes (Cup A–B, B–C, C–D+), reusable around 50 wears (about $0.70 a wear). Rated 4.42 stars across 105 verified reviews. CAKES' adhesive covers are $33, and their site says they're designed for at least 5 wears.
- Non-Adhesive Nipple Covers — $35 for the same grippy-style, glue-free approach CAKES is known for (their Grippy covers are $33). Our highest-rated product at 4.61 stars from 135 verified reviews.
- Sticky Bra — $45 adhesive push-up bra with a front clasp for cleavage, sizes S, M, L, reusable around 40 wears (about $1.13 a wear; 4.56 stars, 165 reviews). CAKES' closest product, the Cleavage Bra, is $46, and their site says it's designed for at least 5 wears.
- Boob Tape — $30 for a 5 m roll versus CAKES Tape at $48 (theirs comes as pre-cut silicone strips).
Across the line we've collected 569 verified customer reviews. We're a women-owned company, and if you want everything at once, The Ultimate Bundle is $65 for all four products — $80 less than the $145 they cost separately.
Side by Side
| Product | Sticky Boobs | CAKES Body |
|---|---|---|
| Adhesive nipple covers | $35 (3 shades, 3 sizes) | $33 (3 shades, 3 sizes) |
| Non-adhesive nipple covers | $35 (4.61 stars, 135 reviews) | $33 (dermatologist tested) |
| Adhesive bra | $45, reusable ~40 wears | $46 (Cleavage Bra) |
| Boob tape | $30 (5 m roll) | $48 (pre-cut strips) |
| All four (bra, both cover styles, tape) | $65 (The Ultimate Bundle) | $160 bought separately |
| Largest size served | Up to G cup (bra, size L); C–D+ (covers) | (+) covers for DDD and up |
Honest Caveats
Three places CAKES genuinely wins. First, fame and social proof at scale: they're a viral, Shark Tank-backed brand with enormous reach, and our 569 reviews are a smaller body of evidence than theirs. Second, coverage sizing at the top end — their (+) cover is built specifically for DDD+ cups, while our covers top out at C–D+ (our Sticky Bra's Large fits up to a G cup, but for covers alone, CAKES has the edge above a D). Third, a single pair of covers: at $33, theirs cost $2 less than ours.
If none of those decides it for you, the honest question is whether the CAKES name is worth roughly $95 more for the full four-piece set ($160 bought separately versus our $65 Ultimate Bundle) — or $18 more on tape. For a lot of people it is. For a lot of people it isn't. Both answers are fine.
FAQ
Which is cheaper, Sticky Boobs or CAKES Body?
It depends on what you buy. At the time of writing, a pair of CAKES nipple covers is $33 versus $35 for Sticky Boobs covers, so CAKES is slightly cheaper on covers alone. The bras are about even ($45 for the Sticky Boobs Sticky Bra, $46 for the CAKES Cleavage Bra), Sticky Boobs Boob Tape is $30 versus $48 for CAKES Tape, and the Sticky Boobs Ultimate Bundle gets you all four products (bra, adhesive covers, non-adhesive covers, and tape) for $65.
Does Sticky Boobs make a non-adhesive cover like CAKES?
Yes. The Non-Adhesive Nipple Covers ($35) use the natural tack of medical-grade silicone plus light garment pressure instead of glue — the same no-adhesive approach CAKES is famous for — and they're our highest-rated product at 4.61 stars.
Who should choose CAKES Body over Sticky Boobs?
DDD+ cups who want covers sized specifically for them — CAKES' (+) size is built for DDD and up, while Sticky Boobs covers top out at C–D+. Shoppers who value CAKES' larger brand and review base may also prefer them, and if you only need a single pair of covers, CAKES is $2 cheaper at the time of writing.
Is CAKES Body the brand from Shark Tank?
Yes. CAKES Body appeared on Shark Tank season 15 and accepted a $300,000 deal for 10% equity from guest shark Emma Grede.
Want the whole toolkit for less? The Ultimate Bundle is $65 for all four products. Or start with The Original Sticky Boobs at $35 — or go glue-free with the Non-Adhesive covers.
Not sure which one your outfit needs?
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